https://www.kbreakell.com/about daily 0.75 2024-05-14 https://www.kbreakell.com/contact daily 0.75 2020-07-24 https://www.kbreakell.com/design daily 0.75 2023-09-19 https://www.kbreakell.com/design/techne-futbol monthly 0.5 2020-07-24 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595619190805-4NEXEXE6NPLMW38GL93C/Techne-App-Flow.jpg Design - Techne Futbol - User Flow When updating the website, I first defined the users’ and company’s goals and then reorganized the content to better accommodate those goals. I designed a new user flow and interface for the app’s onboarding process, spreading the input of information out onto multiple screens and implementing a more friendly, conversational tone. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595619259578-BTT1JZI265R0VR2F9NAZ/Techne-Site-Design.jpg Design - Techne Futbol - Interface Design I elevated the site’s design, drawing attention to the most important information and calls to action using color and layout. When redesigning the app, I focused on maintaining consistent branding and simplifying processes to ensure ease of use, so users could prioritize their training. https://www.kbreakell.com/design/fs-app monthly 0.5 2020-07-26 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595614706971-889EVV8RJTVLUPRTKFYX/FS-App-Ideation.jpg Design - FS App - Ideation Before pitching the idea of an app to the company, I performed a SWOT analysis on the current FS product and identified areas of opportunity. I pitched several ideas and landed on an app that would help users accomplish their goals by uploading, managing, and sharing images from anywhere. Later, based on user feedback, I added a runway and trend analysis section to the app that allowed users to view, save, and share runway images, as well as read FS articles on-the-go. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595614603079-VFZQIJVA23AI458EXD8H/FS-App-Wireframes.jpg Design - FS App - User Testing To ensure that the product would help users more easily accomplish their goals, we tested users throughout the design process. We went through multiple rounds of QA testing and user feedback before publishing on the App Store. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595614624976-65GRG9P8QKWKWBHP3AV5/FS-App-Design.jpg Design - FS App - UX/UI Design I developed a design that is consistent with the company’s style guide, but remains a unique product. The primary focus was on usability, which is reflected in the simple layout and strategic use of text and icons. https://www.kbreakell.com/design/project-four-xelcb monthly 0.5 2020-07-24 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595620484579-B8PNSCCCH4NWS4SUKTVX/Dove-Wireframes.jpg Design - Dove 100 Color Insider - User Testing We conducted user interviews and developed personas to encapsulate the common goals, behaviors, and challenges of our users. We then tested wireframes and prototypes to ensure that we pursued the best possible product solution. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595620653287-FNS0J8PHEVGWAFEDA28L/Dove-Site-Design.jpg Design - Dove 100 Color Insider - Interface Design Based on user testing, I created a design that helped users easily find valuable color and trend information. The interface supports a smooth user journey with a simple layout and strategic use of color. Each color detail page includes images provided by influencers, trend insight, curated color combinations, and shoppable key items. https://www.kbreakell.com/design/trendalytics-website monthly 0.5 2020-07-24 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595547741978-ESTS9XV5CHY3VRJPD4DS/TL-Audit.jpg Design - Trendalytics Website - UX Audit The original site lacked organization and a true call to action. Before designing the new site, I defined the intended purpose of the site, identified current pain points, and edited the content to eliminate repetition and confusion. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595547778330-JXLWL8SDGZ01BH9T60QH/TL-Design.jpg Design - Trendalytics Website - Design + Execution When designing the new user interface, I used color and a simplified layout to better communicate the intent of the site and drive conversions. I also consolidated the number of pages to ensure that users could accomplish their goal as efficiently as possible. Since the redesign, page visits to the Request a Demo page have increased by +2,886%. https://www.kbreakell.com/design/meta-connectivity monthly 0.5 2023-09-19 https://www.kbreakell.com/home daily 1.0 2024-05-14 https://www.kbreakell.com/home/trendalytics-website monthly 0.5 2020-07-24 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592085022062-N1VK29VUY2JCVPUOMY53/TL-Audit.jpg Home - Trendalytics Website - UX Audit The original site lacked organization and a true call to action. Before designing the new site, I defined the intended purpose of the site, identified current pain points, and edited the content to eliminate repetition and confusion. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592085839570-2T23LJPBKCXTMAW1LARK/TL-Design.jpg Home - Trendalytics Website - Design + Execution When designing the new user interface, I used color and a simplified layout to better communicate the intent of the site and drive conversions. I also consolidated the number of pages to ensure that users could accomplish their goal as efficiently as possible. Since the redesign, page visits to the Request a Demo page have increased by +2,886%. https://www.kbreakell.com/home/macro-trend-reports monthly 0.5 2020-07-24 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592086983342-574UF43XXZHBRFDQPG6O/Macro-Culture-v2.jpg Home - Macro Trend Reports - Conscious Consumption The conversation around apparel production and consumption has shifted in recent years. Armed with more information than ever, consumers are making value-based purchasing decisions that affect change and drive their values forward. Having come under scrutiny for the habits of overconsumption that drive it, the fashion industry is embracing new business models and transparency tech in pursuit of full supply chain circularity. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592087762633-GLYF3B2U28ZYUBN5KK7K/Macro-Culture-2.jpg Home - Macro Trend Reports - Revivalism A life of constant connection and endless scrolling is driving a shift in the opposite direction. Digital detoxes and off-the-grid travel have surged in popularity over the past several years as consumers look for more extreme ways to experience the world sans screen. Despite the intrigue, these retreats reveal one of the largest underlying problems with the digital detox movement: Unplugging is a luxury only the most privileged of us can afford. Because of our increasing dependence on the internet, the real privilege of the future is having the ability to disconnect from it. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592088114579-MA2QX0TOS4DG6O5T7MU7/Macro-Culture-3.jpg Home - Macro Trend Reports - Creativity 2.0 Creativity is constantly evolving, and social media, a relatively recent development, has democratized the creative process in a way that would not have been possible even 10 years ago. With the barriers to create and share content so low, too many have conceded to conformity and forgotten about the creative potential of the internet. To break free from the noise, brands and creators will need to look beyond engagement metrics and focus on the art of creating original, unique content. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592088167811-4PWFV8T4RQLA4YQI7LNL/Macro-Culture-4.jpg Home - Macro Trend Reports - Collective Culture Communities are at the core of everything we do and continue to emerge all around us. Now, in the midst of a global pandemic, our very notions of community are being challenged. With most of the world in isolation, we are forced to redefine community and connect with one another in new, innovative ways. https://www.kbreakell.com/home/techne-futbol monthly 0.5 2020-07-24 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595617958101-R2G0YPYIAG5M7OM3MBVU/Techne-App-Flow.jpg Home - Techne Futbol - User Flow When updating the website, I first defined the users’ and company’s goals and then reorganized the content to better accommodate those goals. I designed a new user flow and interface for the app’s onboarding process, spreading the input of information out onto multiple screens and implementing a more friendly, conversational tone. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595618827069-L4FYDC80SIMAE2Z7CELI/Techne-Site-Design.jpg Home - Techne Futbol - Interface Design I elevated the site’s design, drawing attention to the most important information and calls to action using color and layout. When redesigning the app, I focused on maintaining consistent branding and simplifying processes to ensure ease of use, so users could prioritize their training. https://www.kbreakell.com/home/fs-app monthly 0.5 2020-07-24 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595614765081-MSM2LFEG19GULF82AQRM/FS-App-Ideation.jpg Home - FS App - Ideation Before pitching the idea of an app to the company, I performed a SWOT analysis on the current FS product and identified areas of opportunity. I pitched several ideas and landed on an app that would help users accomplish their goals by uploading, managing, and sharing images from anywhere. Later, based on user feedback, I added a runway and trend analysis section to the app that allowed users to view, save, and share runway images, as well as read FS articles on-the-go. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595614393537-97QFLU1KO0NOBQYATDWB/FS-App-Wireframes.jpg Home - FS App - User Testing To ensure that the product would help users more easily accomplish their goals, we tested users throughout the design process. We went through multiple rounds of QA testing and user feedback before publishing on the App Store. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595614277914-TPYJJ5IVRZ4C8ZZDOMWV/FS-App-Design.jpg Home - FS App - UX/UI Design I developed a design that is consistent with the company’s style guide, but remains a unique product. The primary focus was on usability, which is reflected in the simple layout and strategic use of text and icons. https://www.kbreakell.com/content daily 0.75 2020-07-26 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1595720250411-L0DBZ4SKK1932ASP6HVE/Kbreakell-Features-v2.png Content https://www.kbreakell.com/content/macro-trend-reports monthly 0.5 2020-07-24 https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592101735065-IQ9ADKFD5Y5G2B4WNYSY/Macro-Culture-v2.jpg Content - Macro Trend Reports - Conscious Consumption The conversation around apparel production and consumption has shifted in recent years. Armed with more information than ever, consumers are making value-based purchasing decisions that affect change and drive their values forward. Having come under scrutiny for the habits of overconsumption that drive it, the fashion industry is embracing new business models and transparency tech in pursuit of full supply chain circularity. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592101778997-65BFDP1M426V0WZLCDZF/Macro-Culture-2.jpg Content - Macro Trend Reports - Revivalism A life of constant connection and endless scrolling is driving a shift in the opposite direction. Digital detoxes and off-the-grid travel have surged in popularity over the past several years as consumers look for more extreme ways to experience the world sans screen. Despite the intrigue, these retreats reveal one of the largest underlying problems with the digital detox movement: Unplugging is a luxury only the most privileged of us can afford. Because of our increasing dependence on the internet, the real privilege of the future is having the ability to disconnect from it. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592101806773-DAWKKOV3U1KUWJKT6LLG/Macro-Culture-3.jpg Content - Macro Trend Reports - Creativity 2.0 Creativity is constantly evolving, and social media, a relatively recent development, has democratized the creative process in a way that would not have been possible even 10 years ago. With the barriers to create and share content so low, too many have conceded to conformity and forgotten about the creative potential of the internet. To break free from the noise, brands and creators will need to look beyond engagement metrics and focus on the art of creating original, unique content. https://images.squarespace-cdn.com/content/v1/5edd379f253cf824ff798ded/1592101897493-O6UHBF88UU5W2IX40D6A/Macro-Culture-4.jpg Content - Macro Trend Reports - Collective Culture Communities are at the core of everything we do and continue to emerge all around us. Now, in the midst of a global pandemic, our very notions of community are being challenged. With most of the world in isolation, we are forced to redefine community and connect with one another in new, innovative ways. https://www.kbreakell.com/content/earth-day-2020 monthly 0.5 2020-07-24 https://www.kbreakell.com/content/runway-analysis monthly 0.5 2020-07-26 https://www.kbreakell.com/content/oped-a-sign-of-the-times monthly 0.5 2020-07-24